50 Business Models of the New Economy. Lessons from Unicorn Companies

50 Business Models of the New Economy. Lessons from Unicorn Companies tells the vibrant stories of 50 companies that emerged in the last 20-30 years, whose business models allowed them to achieve billion-dollar (and sometimes multi-billion-dollar) valuations. They’re different from old-school companies because they were all about new tech and connecting with customers right from the start.

The essence of each company’s business, its history, monetization principles, financial information, and what makes people love it is clearly described in this business book. It’s important to note that these companies are from various market sectors with diverse business models, so you’re bound to find something useful for your own business.

But this book on business success goes beyond merely presenting company details. By analyzing their growth and operations, the authors have formulated ‘unicorn lessons’—principles that can help others make their companies equally successful. Even from this small selection at the end of the book, one can trace socioeconomic trends entrepreneurs can rely on when developing their business models.

Who will benefit from this book?

Entrepreneurs: By studying 50 examples of successful companies, entrepreneurs can gain valuable lessons on innovation, customer engagement, and business model development that can be applied to their own ventures. This business book serves as a source of inspiration and guidance for entrepreneurs looking to build and grow successful businesses.

Investors: By delving into the successful business models, growth strategies, and financial performance of 50 well-known companies, investors can gain valuable insights into emerging trends and industries with high growth potential.

Business school students: By going through 50 modern case studies, students can gain practical insights into various aspects of business, including innovation, marketing, finance, and customer relations. Additionally, the book provides valuable lessons on entrepreneurship and investment, which can supplement classroom learning and help students develop a deeper understanding of the business world.

Here are some reviews from the first readers:

Ilya Strebulaev, David S. Lobel Professor of Private Equity and Professor of Finance Graduate School of Business Stanford University:

“At the Graduate School of Business Stanford University, where I teach, we successfully practice the case method: we analyze real-life situations from various companies. This way, students can learn from other’s mistakes and successes—and then apply what they’ve learned to their own businesses.

In this book, business models of 50 interesting companies with huge capitalization are collected—any one of them could be the missing idea or practice that will push you or your project forward. Even for myself, I found several new ideas and unknown facts.

There is no single recipe for startup success! It’s always a combination of founders’ work, investors, and the team—plus a bit of luck. However, the authors have tried to identify some standard components, and their conclusions are worth paying attention to.

I recommend reading this book to entrepreneurs, investors, and business school students. It’s a good investment in your future success”.

Leonid Boguslavsky, entrepreneur, investor, founder of RTP Global:

“Successful business models are described briefly and interestingly. Their stories and operational features provide a retrospective of entrepreneurial ideas of the last 10-15 years.