Advances in Business, Operations, and Product Analytics

Advances in Business, Operations, and Product Analytics: Cutting Edge Cases from Finance to Manufacturing to Healthcare

If you’re seeking to master business analytics, case studies offer invaluable help: they expose you to the entire decision-making process, helping you practice an active role in both performing analysis and using its output to recommend optimal decisions. Now, drawing on his extensive teaching and consulting experience, Prof. Matthew Drake has created the ideal new casebook for all analytics students and practitioners.

Drake, author of the widely-praised Applied Business Analytics Casebook, now presents a collection of up-to-date cases that are longer and more detailed than those typically presented in undergraduate texts, but concise and focused enough to be taught in a single classroom session. Organized by analytical technique, Advances in Business, Operations, and Product Analytics covers:

• Descriptive analytics: descriptive statistics, sampling/inferential statistics, statistical quality control, and probability
• Predictive analytics: forecasting, demand managing, data and text mining
• Prescriptive analytics: optimization-based modeling, simulation-based modeling, decision analysis, and multi-criteria decision making
• Industry-specific analytics: HR and managerial analytics, financial analytics, and healthcare/life sciences

In addition to practitioners, this casebook will be especially valuable to students and faculty in undergraduate and masters’ courses that cover topics in business analytics, and courses applying analytics to specific industries such as healthcare, or specific business functions such as marketing.

Table of Contents

Part I General Business Analytics
Chapter 1 VidoCo Demand Forecast Information Sharing
Chapter 2 Container Returns at Pasadena Water Solutions
Chapter 3 Developing a Business Model to Improve the Energy Sustainability of Existing Buildings
Chapter 4 Contracting for LTL Services at Hankey Industries
Chapter 5 Optimal Product Bundling at Point and Shoot Camera Shop
Chapter 6 Intermodal Routing for an Ocean Container

Part II Analytics in the Service and Utility Industries
Chapter 7 Lolly’s Restaurant
Chapter 8 Strategies for Managing Service Delivery Gaps and Service Recovery
Chapter 9 EverClean Energy, Inc.: Wind Energy Versus Natural Gas
Chapter 10 Slotting Pharmaceuticals in an Automated Dispensing Cabinet

Part III Analytics in Accounting and Finance
Chapter 11 Tax Ramifications of S Corporation Shareholder Termination or Change of Ownership Interest
Chapter 12 Charleston Rigging
Chapter 13 Equipment Purchase and Replacement Strategy at the Fayette China Company

Part IV Analytics in the Public Sector
Chapter 14 Using Regression to Improve Parole Board Decisions
Chapter 15 Redesigning Pittsburgh Port Authority’s Bus Transit System

Part V Analytics in Management and Ethical Decision Making
Chapter 16 The Bloodgate Affair: A Case of Breaking Rules and Breaching Trust?
Chapter 17 Trouble on the Thames: Event Disruption, Public Protest, or Public Disorder