AI IN DIGITAL MARKETING

This book presents a comprehensive and innovative exploration of the role of Artificial Intelligence (AI) in the digital marketing arena. It begins with historical context and fundamental AI principles, and subsequently, details AI’s applications across a spectrum of areas, including data analytics, content creation, customer targeting, Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, Social Media Marketing (SMM), and Email Marketing. A distinctive feature lies in the author’s extensive real-world experience, providing many useful business applications of AI. The book is designed for marketing professionals, business executives, educators, and students, and offers numerous examples and case studies.

FEATURES
• Underscores the significance of content marketing in the AI era, covering AI-driven content creation, content curation, and search engine optimization
• Examines social media marketing in detail, with valuable insights into social media listening, chatbots, using Google Ads™, and influencer marketing
• Provides a comprehensive section on paid advertising and paid social media, revealing programmatic advertising, ad creative, and machine learning-driven ad campaign optimization
• Includes ethical considerations and legal aspects about privacy and data protection

TABLE OF CONTENTS
1: The Role of AI in Digital Marketing. 2: Understanding Artificial Intelligence. 3: Harnessing Data and Analytics in AI Digital Marketing. 4: Machine Learning and Deep Learning Foundation. 5: Natural Language Processing in Digital Marketing. 6: Personalization and Customer Segmentation with AI. 7: Predictive Analytics for Targeted Marketing. 8: Behavioral Analysis and Customer Profiling. 9: Content Creation with Artificial Intelligence. 10: Emotional Search Engine. 11: AI in Search Engines. 12: Enhancing Search Engine Optimization. 13: Social Media Listening and Sentiment Analysis. 14: Chatbots and Conversational AI. 15: Influencer Marketing in the Age of AI. 16: The Latest AI Trends in Digital Marketing. 17: Leveraging AI for Email Marketing Campaigns. 18: Marketing Automation and Workflow Optimization. 19: A/B Testing and Optimization with AI. 20: AI in Multichannel and Omnichannel Marketing. 21: Programmatic Advertising and Real-Time Bidding. 22: Creative Ad Design with AI. 23: Ad Campaign Optimization with Machine Learning. 24: AI-Powered Customer Service and Support. 25: Churn Prediction and Customer Retention Strategies. 26: Cross-Selling and Upselling with AI. 27: Privacy and Data Protection in AI Marketing. 28: Ethical AI Practices and Bias Mitigation. 29: Key Performance Indicators for AI Marketing. 30: ROI and Cost-Benefit Analysis. 31: Dynamic Factors Reshaping the Future of AI in Digital Marketing. Appendices. Glossary. About the Author. Index.

ABOUT THE AUTHOR
Maria Johnsen is recognized as a leading figure in the digital realm and ranked by Onalytica among the top digital marketing influencers worldwide. She has penned 60 books on various subjects including digital marketing, filmmaking, artificial intelligence, and blockchain.