The Art of Public Speaking, 10th Edition

By far the leading speech textbook of our time, The Art of Public Speaking has defined the art of being the best for more than 10 million students and instructors. Whether a novice or an experienced speaker, every student will learn how to be a better public speaker through Lucas’ clear explanations of classical and contemporary theory and thorough coverage of practical applications.

The new edition offers a revolutionary digital experience–McGraw-Hill Connect Lucas and Connect Lucas Plus. The Connect Lucas products allow students and instructors to access all course materials including a complete media and research library, study aids and speech preparation and assessment tools from a single place,With Connect Lucas, students use the traditional printed text. Specially marked icons in the text guide students to the media-rich, interactive features available at connectlucas.com. Connect Lucas Plus allows students and instructors to access the fully-integrated, media-rich textbook from connectlucas.com. As students read the book online, linked icons guide them to embedded media-rich, interactive features.

Table of Contents

Chaper 1 – Speaking in Public 31
Chaper 2 – Ethics and Public Speaking 57
Chaper 3 – Listening 75
Chaper 4 – Selecting a Topic and a Purpose 102
Chaper 5 – Analyzing the Audience 122
Chaper 6 – Gathering Materials 146
Chaper 7 – Supporting Your Ideas 168
Chaper 8 – Organizing the Body of the Speech 192
Chaper 9 – Beginning and Ending the Speech 211
Chaper 10 – Outlining the Speech 233
Chaper 11 – Using Language 249
Chaper 12 – Delivery 269
Chaper 13 – Using Visual Aids 293
Chaper 14 – Speaking to Inform 325
Chaper 15 – Speaking to Persuade 349
Chaper 16 – Methods of Persuasion 377
Chaper 17 – Speaking on Special Occasions 407
Chaper 18 – Speaking in Small Groups 419