Articulating Design Decisions

Articulating Design Decisions: Communicate with Stakeholders, Keep Your Sanity, and Deliver the Best User Experience

Every designer has had to justify designs to non-designers, yet most lack the ability to explain themselves in a way that is compelling and fosters agreement. The ability to effectively articulate design decisions is critical to the success of a project, because the most articulate person often wins. This practical book provides principles, tactics, and actionable methods for talking about designs with executives, managers, developers, marketers, and other stakeholders who have influence over the project with the goal of winning them over and creating the best user experience.

Table of Contents

Chapter 1 A Maturing Industry
Chapter 2 Great Designers are Great Communicators
Chapter 3 Understanding Relationships
Chapter 4 Reducing Cognitive Load
Chapter 5 Listening is Understanding
Chapter 6 The Right Frame of Mind
Chapter 7 The Response: Strategy and Tactics
Chapter 8 The Response: Common Messages
Chapter 9 The Ideal Response: Getting Agreement
Chapter 10 Meeting Adjourned: The After-Party
Chapter 11 Recovering from Disaster
Chapter 12 For Non-Designers
Chapter 13 Designing for Vision