Artificial Intelligence in Value Creation: Improving Competitive Advantage
- Length: 340 pages
- Edition: 1st ed. 2019
- Language: English
- Publisher: Palgrave Macmillan
- Publication Date: 2018-08-22
- ISBN-10: 3319915959
- ISBN-13: 9783319915951
- Sales Rank: #8636423 (See Top 100 Books)
This book analyses various models of value creation in projects and businesses by applying different forms of Artificial Intelligence in their products and services. First presenting the main concepts and ideas behind AI, Wodecki assesses different models of technology-based value creation based upon the analysis of over 400 case studies. This framework shows how AI may influence both value creation and competitive advantage (efficiency, creativity and flexibility) within a modern organization. Finally, a conceptual model is formulated to evaluate AI-supported in-company projects and new ventures and identify the key managerial and technical competencies required.
Table of Contents
Chapter 1: Value Creation And Competitive Advantage Models
Chapter 2: Artificial Intelligence Methods And Techniques
Chapter 3: Influence Of Artificial Intelligence On Activities And Competitiveness Of An Organization
Chapter 4: Model For Value Generation In Companies And Cognitive Networks
Chapter 5: Summary And Recommendations For Future Research