Beginning PHP and MySQL E-Commerce: From Novice to Professional, 2nd Edition

Beginning PHP and MySQL E-Commerce: From Novice to Professional, Second Edition covers every step of the design and building process involved in creating powerful, extendable e–commerce web sites. Based around a real–world example involving a web site selling t–shirts, you’ll learn how to create and manage a product catalog, build and integrate a shopping cart, and process customer accounts and PayPal/credit card transactions.

With the e–commerce framework in place, authors Emilian Balanescu and Cristian Darie show you how to integrate advanced features sure to set your web site apart from the competition. You’ll learn how to expand your catalog using Amazon Web Services, optimize the web site for the search engines, and take advantage of Ajax to build an even more user–friendly shopping cart.

Other highlights:

• The authors show you how to build a complex, extendable e–commerce web site using sound development practices
• This second edition has been updated to take advantage of a more flexible templating system, and new chapters cover Ajax integration and search engine optimization
• The text goes beyond basic product and customer management, showing you how to integrate product reviews, process payments using both credit cards and PayPal, and expand your web site catalog using third–party services such as Amazons affiliate program

What you’ll learn

• Build an extensible e–commerce web site using sound development techniques
• Increase sales through proven techniques such as cross–selling, upselling, and enhancing customer service offerings
• Expand your product and service offerings by integrating with reseller programs such as Amazon Affiliates via XML web services
• Take advantage of search engine optimization techniques to make your web site more easy to find

Who this book is for

This book was written for individuals seeking to build e–commerce web sites using the PHP language and MySQL database.

Table of Contents

Phase I of Development
Chapter 1: Starting an E-Commerce Site
Chapter 2: Laying Out the Foundations
Chapter 3: Starting the TShirtShop Project
Chapter 4: Creating the Product Catalog: Part 1
Chapter 5: Creating the Product Catalog: Part 2
Chapter 6: Product Attributes
Chapter 7: Search Engine Optimization
Chapter 8: Searching the Catalog
Chapter 9: Receiving Payments Using PayPal
Chapter 10: Catalog Administration: Departments and Categories
Chapter 11: Catalog Administration: Products and Attributes

Phase II of Development
Chapter 12: Creating Your Own Shopping Cart
Chapter 13: Implementing AJAX Features
Chapter 14: Accepting Customer Orders
Chapter 15: Product Recommendations

Phase III of Development
Chapter 16: Managing Customer Details
Chapter 17: Storing Customer Orders
Chapter 18: Implementing the Order Pipeline: Part 1
Chapter 19: Implementing the Order Pipeline: Part 2
Chapter 20: Processing Credit Card Transactions
Chapter 21: Product Reviews
Chapter 22: Using Amazon.com Web Services