Big Data For Small Business For Dummies

Capitalise on big data to add value to your small business

Written by bestselling author and big data expert Bernard Marr, Big Data For Small Business For Dummies helps you understand what big data actually is—and how you can analyse and use it to improve your business. Free of confusing jargon and complemented with lots of step-by-step guidance and helpful advice, it quickly and painlessly helps you get the most from using big data in a small business.

Business data has been around for a long time. Unfortunately, it was trapped away in overcrowded filing cabinets and on archaic floppy disks. Now, thanks to technology and new tools that display complex databases in a much simpler manner, small businesses can benefit from the big data that’s been hiding right under their noses. With the help of this friendly guide, you’ll discover how to get your hands on big data to develop new offerings, products and services; understand technological change; create an infrastructure; develop strategies; and make smarter business decisions.

• Shows you how to use big data to make sense of user activity on social networks and customer transactions
• Demonstrates how to capture, store, search, share, analyse and visualise analytics
• Helps you turn your data into actionable insights
• Explains how to use big data to your advantage in order to transform your small business

If you’re a small business owner or employee, Big Data For Small Business For Dummies helps you harness the hottest commodity on the market today in order to take your company to new heights.

Table of Contents

Part I: Getting Started with Big Data Basics
Chapter 1: Introducing Big Data for Small Businesses
Chapter 2: Digging into the Essence of Big Data
Chapter 3: Identifying Big Data Uses in Small Businesses

Part II: Unpacking Big Data
Chapter 4: Unpacking the Many Types of Data
Chapter 5: Discovering New Forms of Data
Chapter 6: Understanding the Technology Changes that Underpin Big Data

Part III: A Brave New World for Small Business
Chapter 7: Focusing on the Value of Insights
Chapter 8: Developing and Accessing Big Data Competencies
Chapter 9: Building a Big Data Infrastructure

Part IV: Show Time! Making Big Data Work for Small Business
Chapter 10: Creating a Big Data Strategy
Chapter 11: Applying Data in Your Business: Decision Making
Chapter 12: Applying Data in Your Business: Operations
Chapter 13: Creating a Big Data Culture in Your Business

Part V: The Part of Tens
Chapter 14: Ten Biggest Big Data Mistakes to Avoid
Chapter 15: Ten Free Big Data Sources
Chapter 16: Ten Key Big Data Collection Tools