Too Big to Ignore: The Business Case for Big Data

Too Big to Ignore: The Business Case for Big Data (Wiley and SAS Business Series)
Too Big to Ignore: The Business Case for Big Data is geared towards CIOs, CEOs, presidents, and IT professionals. At a high level, the book makes a compelling business case for that which we are calling Big Data. Simon provides commonsense advice for organizations looking to make sense out of the information streaming at us with unprecedented volume, velocity, and variety.

Think big.

Table of Contents

Chapter 1 Data 101 and the Data Deluge 29
Chapter 2 Demystifying Big Data 49
Chapter 3 The Elements of Persuasion: Big Data Techniques 77
Chapter 4 Big Data Solutions 111
Chapter 5 Case Studies: The Big Rewards of Big Data 141
Chapter 6 Taking the Big Plunge 161
Chapter 7 Big Data: Big Issues and Big Problems 183
Chapter 8 Looking Forward: The Future of Big Data 197
Final Thoughts 217