Building a Web Site For Dummies, 4th Edition

The bestselling guide to building a knockout Web site, newly updated

An effective Web site is the key to success for every venture from class reunions to major corporations. And since Web technology changes rapidly, Building a Web Site For Dummies, 4th Editionis fully updated for the cutting-edge tools and trends.

If you need to build and maintain a Web site, even if your experience is severely limited, this book makes it easy and fun. You’ll learn to plan, design, create, launch, and maintain your site using the most up-to-date tools.

• A quality Web presence is essential in today’s marketplace, and many individuals charged with creating one are unaware of the challenges
• This guide gives novice Web designers the tools and know-how to plan, design, and build effective Web sites
• Provides a nuts-and-bolts guide to site-building, including coverage of HTML, WYSIWYG construction software, CSS, and navigation plans
• Shows how to spruce up your site with topnotch graphics, video, and great content
• Guides you through getting your site online, promoting it, and even making money from it

Building a Web Site For Dummies, 4th Edition is the tool every first-time Web designer needs to build a professional-looking site.If you’re just getting your feet wet in Web site construction, the first big hurdle is figuring out where to start. Building a Web Site for Dummieslightens things up with humor and makes the challenge of building a site far less daunting.

This book doesn’t zoom you right into coding HTML, although it covers the markup language quite well. Instead, it offers a much higher-level look at site design by examining the general questions of navigation principles, affiliation possibilities, building communications with your users, and other wide-ranging topics. For this reason, the book covers a lot of ground and offers a broad perspective on site design that transcends simple page coding.

A couple of the more useful sections on Web site tools and e-commerce cover useful utilities, such as NetMechanic, Statbot, and Spinwave. The chapter on e-commerce helps you get to know the ropes of selling stuff online, and points you to online malls, fulfillment services, and currency converters.

The companion CD-ROM contains evaluation versions of useful tools, such as Paint Shop Pro, HomeSite 4.5, Fireworks, and Dreamweaver. You won’t find all of the knowledge that you seek to become a Web site guru in this book, but you will gain perspective and learn tons of useful tips and tricks. –Stephen W. Plain

Topics covered:

• Designing a Web site plan
• Web page construction 101
• Using scripts and applets
• Site navigation
• Graphics handling
• Multimedia
• Site tuning
• Using content providers
• Message boards
• E-commerce
• Affiliates programs
• Publicity