Building Business Websites for Squarespace 7

Master the tools and techniques of using Squarespace to create professional websites

About This Book

• Use all of the Squarespace functions to design, build, launch, and analyze your website
• Employ this step-by-step, approach to discover the best process for building websites with Squarespace, including tips and advice specifically for businesses
• Discover how to tailor Squarespace templates and functions to your business needs, whether it’s an information site, online portfolio, or e-commerce store

Who This Book Is For

This book is ideal for anyone who wants to learn how to use the latest version of Squarespace to create a website from scratch and take it through to go-live. You don’t need any prior experience with Squarespace, HTML or CSS, or building websites in general as everything is done using Squarespace’s simple, browser-based interface.

In Detail

This practical guide walks you through the various steps involved in building a website for your business with Squarespace. You will learn how to use all of the tools provided by Squarespace to control the layout, appearance, structure, and functions of your website, starting from the inception stage, all the way to monitoring your site after it has been launched.

This is much more than just a how-to book for the Squarespace system: it’s filled with helpful advice that will help you improve your website’s visibility in search engines and tailor your site for your customers. Moreover, it provides dozens of other business-oriented tips to help your website stand out from the crowd. If you have used Squarespace 5 or other website builders/CMSes, this book will help you understand the key differences and teach you how to do things based on the new features of Squarespace 7.

Table of Contents

Chapter 1. Setting Up for Success – Your Website Toolkit
Chapter 2. Getting Started with Squarespace
Chapter 3. Working with Squarespace Templates
Chapter 4. Creating Your Site Framework: Pages, Items, Collections, and Navigation
Chapter 5. Adding, Editing, and Arranging Content in Your Web Pages
Chapter 6. Using Blocks to Add Functionality, Rich Media, and Special Features
Chapter 7. Selling Online or Taking Donations with Squarespace Commerce
Chapter 8. Tailoring Your Site’s Look and Feel
Chapter 9. Going Live with Your Website and Driving Traffic to It
Chapter 10. Managing Your Squarespace Website
Chapter 11. Moving beyond Standard Squarespace Tools