Building Business Websites with Squarespace 7, 2nd Edition

Key Features

• Discover time-saving tricks and how to avoid common pitfalls while creating a website with the help of best practices
• Create visually stunning responsive design templates for your website with SquareSpace 7
• Understand how to monitor, measure, and manage your website after the launch

Book Description

Squarespace is a web-based tool that allows non-technical people to create and manage professional-looking websites quickly, without needing to write any code. It empowers business owners to take total control of their own websites, without needing to pay someone to design or maintain it.

This book goes into more depth than the online help guides provided by Squarespace, and focuses on all aspects of creating a successful business website, not just the nuts and bolts of creating pages. It includes topics such as creating a brand identity, writing and structuring website content and other crucial elements that are not part of the actual Squarespace platform itself, but are critical to the act of creating a website.

The book will start by helping you plan your website project and gather all the raw materials you’ll need. Next, you’ll set up your account and become familiar with the terminology and tools that you’ll be using. Once you’ve learned the basics of how the Squarespace interface, template and different page types operate, you will create the framework of your website, ready for you to fill with content and functionality. Then, once all the core elements are in place, you’ll apply the aesthetic fine-tuning needed to bring your website in line with your brand. After the aesthetics have been honed and all functions tested, you will launch your website and show you how to drive traffic to it, monitor it, and improve it.

What you will learn

• Develop an essential Website Toolkit that will act as reference and materials for your entire project, ensuring you stay on target to meet your objectives
• Setup your Squarespace account, learn how the interface works, and select the correct template for your website’s purpose and goals
• Create your website framework, fill it with content, and arrange your pages using Squarespace’s easy drag-and-drop tools
• Customize your site’s look and feel to match your brand, and create stunning visual impact for your website on all types of devices, including mobiles and tablets
• Configure the core functions your business needs, whether it’s connecting to social media, promoting events, showcasing your work, or selling goods and services online
• Learn time-saving tricks and how to avoid common pitfalls from an experienced professional with years of Squarespace experience
• Gain valuable insights about search engine optimisation, communicating effectively online, and other e-marketing advice
• How to monitor, measure and manage your website post-launch

Table of Contents

Chapter 1. Setting Up For Success – Your Website Toolkit
Chapter 2. Getting Started With Squarespace
Chapter 3. Working With Squarespace Templates
Chapter 4. Creating Your Site Framework – Pages, Items, Collections, And Navigation
Chapter 5. Adding, Editing, And Arranging Content In Your Web Pages
Chapter 6. Using Blocks To Add Functionality, Rich Media, And Special Features
Chapter 7. Selling Online Or Taking Donations With Squarespace Commerce
Chapter 8. Tailoring Your Site’S Look And Feel
Chapter 9. Going Live With Your Website And Driving Traffic To It
Chapter 10. Managing Your Squarespace Website
Chapter 11. Moving Beyond Standard Squarespace Tools
Chapter 12. Getting Help With Squarespace
Chapter 13. Squarespace Templates In A Nutshell
Chapter 14. List Of Online Resources Used In This Book