Bursting the Big Data Bubble

As we get caught up in the quagmire of Big Data and analytics, it remains critically important to be able to reflect and apply insights, experience, and intuition to your decision-making process. In fact, a recent research study at Tel Aviv University found that executives who relied on their intuition were 90 percent accurate in their decisions.

Bursting the Big Data Bubble: The Case for Intuition-Based Decision Making focuses on this intuition-based decision making. The book does not discount data-based decision making, especially for decisions that are important and complex. Instead, it emphasizes the importance of applying intuition, gut feel, spirituality, experiential learning, and insight as key factors in the executive decision-making process.

Explaining how intuition is a product of past experience, learning, and ambient factors, the text outlines methods that will help to enhance your data-driven decision-making process with intuition-based decision making. The first part of the book, the “Research Track”, presents contributions from leading researchers worldwide on the topic of intuition-based decision making as applied to management.

In the second part of the book, the “Practice Track,” global executives and senior managers in industry, government, universities, and not-for-profits present vignettes that illustrate how they have used their intuition in making key decisions.

The research part of the book helps to frame the problem and address leading research in intuition-based decision making. The second part then explains how to apply these intuition-based concepts and issues in your own decision-making process.

Table of Contents

Chapter 1: Researching Intuition : A Curious Passion
Chapter 2: Feeling Our Way with Intuition
Chapter 3: Stories of Intuition-Based Decisions : Evidence for Dual Systems of Thinking
Chapter 4: Heuristic, Intuition, or Impulse : How to Tell the Difference and Why It Is Important to Decision Makers
Chapter 5: Making Effective Decisions by Integrating : Interaction of Reason and Intuition
Chapter 6: Intuition : A Decision Aid in Academe
Chapter 7: Capital Decisions in the Retail Industry
Chapter 8: Intuition and Crisis Leadership
Chapter 9: Intuition : The Competitive Differential for Successful Leaders
Chapter 10: Giving Voice to Intuition in Overcoming Moral Distress
Chapter 11: Actively Listening to Better Respond to Health and Development Needs
Chapter 12: Intuitive and Analytical Decision making
Chapter 13: QQQ—Delivering Success through Integration of Quantitative and Qualitative Models or “None of Us is as Smart as All of Us”
Chapter 14: Appendix Named Filipe
Chapter 15: Managing Projects as Though People Mattered : Using Soft Skills and Project Management Tools for Successful Enterprise Transformation
Chapter 16: Harness Common Sense for Decision Making
Chapter 17: Ten Commandments of Computer Ethics : A Case Study in Intuition-Based Decision Making
Chapter 18: Don’t Take it Personal : An Intuitive Approach to a Simple but Delicate Matter
Chapter 19: Let’s Have a Knowledge Conference!
Chapter 20: Coping in a Big Data Environment : Analytics and Alignment with Organizational Change and Learning
Chapter 21: Solving an Employee Turnover Issue through Offshore Outsourcing
Chapter 22: Why I Continued When Reason and Logic Dictated Otherwise
Chapter 23: Decision Making : Intuitive, Evidence, or Hybrid Approach?
Chapter 24: Conquering the “We Don’t Know What We Don’t Know” Dilemma by Connecting People to Experts
Chapter 25: Intuition : How Experience and Values Helped Create a Successful Career
Chapter 26: Application of Intuition-Based Management in an Administrative Project : An Airport Industry Case (Frankfurt Airport)