Business and Administrative Communication, 11th Edition
- Length: 768 pages
- Edition: 11
- Language: English
- Publisher: McGraw-Hill Education
- Publication Date: 2014-01-29
- ISBN-10: 0073403253
- ISBN-13: 9780073403250
- Sales Rank: #72990 (See Top 100 Books)
Description
Business and Administrative Communication (BAC) is flexible, comprehensive & up-to-date, specific & interesting. BAC uses a rhetorical emphasis of audience, purpose, and context allowing communicators to shape their messages appropriately for all channels and purposes.
BAC conveys the best possible advice to students while Connect Business Communication allows students to apply concepts and practice skills. In short – Connect + BAC = An effective communicator
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