Business Essentials, 9th Edition

Business Essentials, 9th Edition focus on practical skills, knowledge of the basics, and important developments in business makes for a brief book, but a rich experience.

The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business–and a need for a change in the Introduction to Business course and text. This text captures the widespread significance of these developments and presents their implications on businesses today.

Table of Contents

Part 1: The Contemporary Business World
1 The U.S. Business Environment
2 Business Ethics and Social Responsibility
3 Entrepreneurship, New Ventures, and Business Ownership
4 The Global Context of Business

Part 2: The Business of Managing
5 Business Management
6 Organizing the Business
7 Operations Management and Quality

Part 3: People in Organizations
8 Employee Behavior and Motivation
9 Leadership and Decision Making
10 Human Resource Management and Labor Relations

Part 4: Principles of Marketing
11 Marketing Processes and Consumer Behavior
12 Pricing, Distributing, and Promoting Products

Part 5: Managing Information
13 Information Technology for Business
14 The Role of Accountants and Accounting Information

Part 6: Financial Issues
15 Money and Banking
16 Managing Finances

Appendix I: Risk Management
Appendix II: The Legal Context of Business
Appendix III: Managing Your Personal Finances