Business Intelligence and Modelling: Unified Approach with Simulation and Strategic Modelling in Entrepreneurship
- Length: 558 pages
- Edition: 1
- Language: English
- Publisher: Springer
- Publication Date: 2021-02-01
- ISBN-10: 3030570649
- ISBN-13: 9783030570644
This book highlights interdisciplinary insights, latest research results, and technological trends in Business Intelligence and Modelling in fields such as: Business Intelligence, Business Transformation, Knowledge Dissemination & Implementation, Modeling for Logistics, Business Informatics, Business Model Innovation, Simulation Modelling, E-Business, Enterprise & Conceptual Modelling, etc. The book is divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The chapters have been written by researchers and practitioners that demonstrate a special orientation in Strategic Marketing and Business Intelligence. This volume shares their recent contributions to the field and showcases their exchange of insights.