Business Models for the Social Mobile Cloud

Business Models for the Social Mobile Cloud: Transform Your Business Using Social Media, Mobile Internet, and Cloud Computing

Fully exploit new conditions and opportunities created by current technological changes

The combined impact of social technologies, the mobile Internet, and cloud computing are creating incredible new business opportunities. They are also destroying unprepared companies, transforming industries, and leaving behind workers who are unwilling or unable to adapt. Business Models for the Social Mobile Cloud reveals a compelling view from PwC of how the social mobile cloud and a combination of new technology changes are key players in a digital transformation in business and society that is moving more quickly and cutting more deeply than any technology transformation ever seen.

• Explores a road map to success through adapting to technological changes
• Written for businesses and leaders who want to understand how the coming technology changes will eventually impact their businesses

For companies to succeed, leaders must understand how to stay ahead of their competitors in adapting to the new conditions and opportunities. In Business Models for the Social Mobile Cloud, PwC’s Ted Shelton describes the tectonic changes currently underway—and to come—plus why they are happening, what to expect, and what you must do about.

Table of Contents

PART I THE TECHNOLOGY OF THE SOCIAL MOBILE CLOUD 5
Chapter 1 A Remote Control for the World 7
Chapter 2 Social Means Connected: Compete with Yourself, Collaborate with Others 23
Chapter 3 Mobile: The Great Untethering 35
Chapter 4 Plug Yourself into the Cloud 45

PART II HOW BUSINESS WILL BE CHANGED BY THE SOCIAL MOBILE CLOUD 51
Chapter 5 ADAPT: Adapting to Change 53
Chapter 6 Persistent Digital Engagement: The New Digital Consumer 59
Chapter 7 Digitization: The Rising Value of Information in Products and Services 65
Chapter 8 Crowd Storming, Crowd Sourcing, Collaboration, Co-Creation 71
Chapter 9 Hierarchy Will Yield to Networks, Remaking Organizations 75
Chapter 10 How We Buy: Redefining Shopping and Payment 79
Chapter 11 The Game of Work, the Work of Game 93
Chapter 12 Work and the Workplace Reimagined 105

PART III UNDERSTANDING CHANGE: HOW TO ADAPT TO THE SOCIAL MOBILE CLOUD 117
Chapter 13 Understanding Change 119
Chapter 14 Undoing Our Resistance to Learning 123
Chapter 16 Decision Making 149
Chapter 17 Seven Steps to Adaptability 155
Step 1: Why We Resist Change 155
Step 2: Embrace Data and Analytics 156
Step 3: Understand the Power of Social Collaboration 156
Step 4: Why We Resist Learning 156
Step 5: Use New Learning Tools 157
Step 6: Learn to Use Systems Thinking 157
Step 7: Decision Making 157