Business Transformation: A Roadmap for Maximizing Organizational Insights

Effectively introduce and promote analytics within your enterprise

All companies use information to set strategies and accomplish business objectives. But how many CEOs and CIOs would say they are satisfied that their companies get maximum value from information? Business Transformation reveals how SAS’s Information Evolution Model (IEM) can be used together with analytics for groundbreaking results. Author Aiman Zeid provides the necessary information you need to introduce and promote the use of analytics and insight across your organization. Along with examples and best practices of global companies that have successfully been through this process, you’ll learn how to identify the starting point and develop a road map for execution.

• Reveals how to introduce and promote the use of analytics and insights across your organization
• Written by a lead developer at SAS global Business Intelligence Competency Center program and services
• Features global case studies and examples

Practical and insightful, this reference provides businesses with an essential blueprint for creating improvements that optimize business returns and put the potential of data analytics to work.

Table of Contents

Chapter 1: The Critical Role of Business Insight
Chapter 2: The Journey: Taking the First Steps toward Transforming Your Organization
Chapter 3: Challenged Organizations: When Rugged Individualism and Department Silos Aren’t Enough
Chapter 4: Foundational Organizations: Making the Leap to an Enterprise-Wide Approach
Chapter 5: Progressive Organizations: Harnessing the Power of Information to Achieve Market Advantage and Expand Their Business Offerings
Chapter 6: Centers of Excellence: The Key to Accelerate Organizational Transformation
Chapter 7: Starting the Journey: Developing a Strategy and Roadmap to Guide Your Business Transformation
Appendix: Snapshot of the Information Evolution Model