Buy-In: How to Lead Change, Build Commitment & Inspire People

You don’t have to look far today to find articles on the increasing rate of change we are all facing. Words like disruption, competition, and innovation saturate almost every business report and blog, and the pressure to be the newest, the best and the fastest to market seems to escalate daily.

But innovation, disruption, and competition are not new. Ideas and innovations that came to life long before we did surround us. My point is: all of this change is not new.

What is new is the ever-increasing rate of change we have to keep pace with. Regardless of whether you work for an established organisation, a start-up, or have joined the gig economy, the driving forces behind the change you have to contend with are everywhere.

To combat this change, everywhere you look, there are leaders, founders and teams coming up with ideas that only create, you guessed it, more change! Some of them will succeed, others won’t… but here’s the key: your ideas form one of many options on a long list that people could buy in to so why should they choose yours?

The days of steamrolling ideas through based on your position in the hierarchy are disappearing. Suddenly the person that needs to excel at getting buy-in and commitment to really enable change is you.

This book explains how.