Advertising and Promotion: An Integrated Marketing Communications Perspective, 12th Edition
- Length: 848 pages
- Publication Date: 2020-02-04
Smart Mobility: Exploring Foundational Technologies and Wider Impacts
- Length: 180 pages
- Publication Date: 2021-07-02
Behavioral Data Analysis with R and Python: Customer-Driven Data for Real Business Results
- Length: 360 pages
- Publication Date: 2021-07-13
Creating a Successful Digital Presence: Objectives, Strategies and Tactics
- Length: 212 pages
- Publication Date: 2021-07-30
Badvertising: An Expose of Insipid, Insufferable, Ineffective Advertising
- Length: 272 pages
- Publication Date: 2021-05-01
Content Inc., 2nd Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful
- Length: 368 pages
- Publication Date: 2021-05-24
Essentials of Services Marketing: Wirtz Essentials of Services Marketing, Global Edition, 3rd Edition
- Length: 704 pages
- Publication Date: 2017-05-02
Brand Autonomy: A collection of tips and techniques to help attract more users to your software-as-a-service platform
- Length: 74 pages
- Publication Date: 2021-05-14
Clubhouse Social Media: How to Become More Influential
- Length: 78 pages
- Publication Date: 2021-05-15
What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics
- Length: 300 pages
- Publication Date: 2021-05-11