City Branding: Theory and Cases

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

Table of Contents

Part I Theory
Chapter 1 Introduction to the Theory of City Branding
Chapter 2 Branding the City as an Attractive Place to Live
Chapter 3 City Branding and Inward Investment
Chapter 4 City Branding and the Tourist Gaze
Chapter 5 City Brand Partnerships
Chapter 6 City Branding and Stakeholder Engagement
Chapter 7 Paradoxes of City Branding and Societal Changes
Chapter 8 City Branding through Food Culture: Insights from the Regional Branding Level
Chapter 9 City Branding through New Green Spaces
Chapter 10 Online City Branding

Part II Cases
Chapter 11 Introduction to the Practice of City Branding
Chapter 12 The City Branding of Accra
Chapter 13 The City Branding of Ahmedabad
Chapter 14 Athens City Branding and the 2004 Olympic Games
Chapter 15 The City Branding of Barcelona: A Success Story
Chapter 16 Branding Budapest
Chapter 17 Chongqing’s City Branding: The Role of Graphic Design
Chapter 18 Edinburgh: Scotland’s Inspiring Capital
Chapter 19 The Hague, International City of Peace and Justice: A Relational Network Brand
Chapter 20 Brand Hong Kong
Chapter 21 Kuala Lumpur: Searching for the Right Brand
Chapter 22 Branding Lisbon – Defining the Scope of the City Brand
Chapter 23 Montevideo City Branding
Chapter 24 Branding New York City – The Saga of ‘I Love New York’
Chapter 25 Paris as a Brand
Chapter 26 Seoul City Branding: The Case of Seoul’s International Brand Communication
Chapter 27 The City Branding of Sydney
Chapter 28 Superflat Tokyo: City of Secret Superlatives
Chapter 29 The City Branding of Wollongong