Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition
- Length: 480 pages
- Edition: 1
- Language: English
- Publisher: Pearson
- Publication Date: 2017-01-03
- ISBN-10: 013452215X
- ISBN-13: 9780134522159
- Sales Rank: #5604949 (See Top 100 Books)
For courses in Strategic Management and Business Policy.
Utilize a Strategic Management Model to learn and apply key concepts through cases
Picking up where the popular previous editions left off, Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text’s approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip readers with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford offer a fresh perspective to this extraordinarily well researched and practically crafted lesson. Also included is a new chapter on Global Strategy.
Also available with Pearson MyLab™ ManagementMyLab Management is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
Note: You are purchasing a standalone product; MyLab does not come packaged with this content. Students, if interested in purchasing this title with MyLab, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.
If you would like to purchase both the physical text and MyLab, search for:
0134619382 / 9780134619385 Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability Plus MyManagementLab with Pearson eText — Access Card Package
Package consists of:
- 013452215X / 9780134522159 Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability
- 0134527917 / 9780134527918 MyManagementLab with Pearson eText — Access Card — for Strategic Management and Business Policy: Globalization, Innovation and Sustainability
