Consumer Behavior 2017-2018, 12th Edition
- Length: 558 pages
- Edition: 12
- Language: English
- Publisher: Richard K Miller & Associates
- Publication Date: 2017-01-01
- ISBN-10: 1577832353
- ISBN-13: 9781577832355
- Sales Rank: #10960938 (See Top 100 Books)
Consumer spending accounts for 70% of the U.S. gross domestic product, or over $11.6 trillion. Consumer Behavior 2017-2018 assesses how this spending is distributed, the consumer behaviors that affect spending, and marketing techniques used by companies to maintain or expand their markets.Consumer Behavior 2017-2018 presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. While there are other publications focusing on general consumer behavioral topics, Consumer Behavior 2017-2018 is the only resource that integrates the full spectrum of applied consumer psychology, demographics, and purchasing influences with major consumer surveys.The demographics chapters present valuable insight into 25 segments, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, LGBT, affluent consumer groups, and more.Over 650 website links – directly embedded into the electronic edition – will direct you to additional market research and other resources.
Table of Contents
PART I: THE AMERICAN CONSUMER
1 DEMOGRAPHIC OVERVIEW
2 CONSUMER INCOME & WEALTH
3 CONSUMER DEBT
4 HOUSEHOLDS & HOUSING
5 COMMUNITIES
6 URBAN & RURAL POPULATIONS
7 WHERE PEOPLE WANT TO LIVE
8 POPULATION MIGRATION
9 PERSONAL LIFE
10 PERSONAL WELL-BEING
PART II: SPENDING
11 CONSUMER SPENDING
12 RETAIL SPENDING
13 ENTERTAINMENT & LEISURE SPENDING
PART III: ACTIVITIES
14 USE OF TIME
15 USE OF MEDIA & THE INTERNET
16 CULTURAL ACTIVITIES
17 LEISURE ACTIVITIES
18 SPORTS & RECREATION ACTIVITIES
19 AWAY FROM HOME
20 WORK
21 USE OF TECHNOLOGY
22 USE OF TRANSPORTATION
PART IV: SHOPPING BEHAVIORS
23 IN-STORE SHOPPING
24 ONLINE SHOPPING
25 MOBILE SHOPPING
26 PEER-TO-PEER SHOPPING
27 OMNICHANNEL SHOPPING
PART V: BEHAVIORAL ANALYSES
28 BRAND LOYALTY
29 BUYING AMERICAN-MADE
30 BUYING LOCAL
31 CONSUMER CONFIDENCE
32 CUSTOMER SATISFACTION
33 ETHICALLY CONSCIOUS CONSUMERISM
34 GIFT GIVING
35 LOYALTY PROGRAM PARTICIPATION
36 PAYMENT PREFERENCES
37 PRICING
38 PRIVACY ISSUES
39 PURCHASE DECISION MAKING
40 RESPONSE TO ADVERTISING
41 RESPONSE TO CUSTOMER SERVICE
42 RESPONSE TO REVIEWS
43 RESPONSE TO VISUALS
44 SHOPPING RESEARCH
45 SPENDING FOR GOODS VS. EXPERIENCES
46 THEME APPEAL
PART VI: AFFLUENT CONSUMERS
47 AFFLUENCE PROFILE
48 POPULATION CENTERS OF U.S. AFFLUENCE
49 AFFLUENT E-COMMERCE
50 AFFLUENCE MARKET RESEARCH
PART VII: MIDDLE-CLASS CONSUMERS
51 DEFINING THE MIDDLE CLASS
52 MIDDLE CLASS FALLING BEHIND
53 INCOME & WEALTH INEQUALITY
PART VIII: BRAND PREFERENCE SURVEYS
54 BRAND EQUITY
55 BRAND INDEX
56 CUSTOMER EXPERIENCE
57 CUSTOMER LOYALTY ENGAGEMENT
58 CUSTOMER SATISFACTION
59 REPUTATION RANKING
PART IX: ETHNIC FOCUS
60 AFRICAN-AMERICAN CONSUMERS
61 ARAB-AMERICAN CONSUMERS
62 ASIAN-AMERICAN CONSUMERS
63 HISPANIC- & LATINO-AMERICAN CONSUMERS
64 JEWISH-AMERICAN CONSUMERS
65 MUSLIM-AMERICAN CONSUMERS
66 NATIVE-AMERICAN CONSUMERS
PART X: GENDER FOCUS
67 FEMALE CONSUMERS
68 MALE CONSUMERS
PART XI: GENERATIONAL FOCUS
69 GENERATIONAL COMPARISONS
70 SENIOR CONSUMERS
71 BABY BOOMER CONSUMERS
72 GENERATION X CONSUMERS
73 MILLENNIAL CONSUMERS
74 GENERATION Z CONSUMERS
PART XII: SEGMENTATION
75 COLLEGE STUDENTS
76 CONSUMERS WITH DISABILITIES
77 FAMILIES WITH CHILDREN
78 FAMILY CAREGIVERS
79 IMMIGRANT CONSUMERS
80 LGBT CONSUMERS
81 MARRIED COUPLES
82 MILITARY CONSUMERS
83 PET OWNERS
84 RETIREES
85 SINGLE CONSUMERS
PART XIII: GEODEMOGRAPHICS
86 MEGAPOLITAN REGIONS
87 METROPOLITAN STATISTICAL AREAS
88 METROPOLITAN ECONOMIC PROFILES
89 MICROPOLITAN STATISTICAL AREAS
90 STATE POPULATION PROFILES
91 STATE ECONOMIC PROFILES
APPENDIX A ACADEMIC RESEARCH CENTERS
APPENDIX B ANALYSTS
APPENDIX C ASSOCIATIONS
APPENDIX D BLOGS
APPENDIX E GOVERNMENT AGENCIES
APPENDIX F MARKET RESEARCH SOURCES
APPENDIX G PERIODICALS
APPENDIX H RESEARCH STUDIES & SURVEYS