Contemporary Business, 14th Edition

Contemporary Business 14th Edition gives students the business language they need to feel confident in taking the first steps toward becoming successful business majors and successful business people. With new integrated E-Business context throughout the text, it provides a new approach. Another addition is the “Green Business” boxes in every chapter to provide student’s with more Green Business information. All of the information provided is put together in a format easy for all students to understand, allowing for a better grasp of the information.

Table of Contents

PART 1 Business in a Global Environment
Chapter 1The Changing Face of Business
Chapter 2 Business Ethics and Social Responsibility
Chapter 3 Economic Challenges Facing Contemporary Business
Chapter 4 Competing in World Markets

PART 2 Starting and Growing Your Business
Chapter 5 Forms of Business Ownership and Organization
Chapter 6 Starting Your Own Business: The Entrepreneurship Alternative

PART 3 Management: Empowering People to Achieve Business
Chapter 7 Management, Leadership, and the Internal Organization
Chapter 8 Human Resource Management: From Recruitment to Labor Relations
Chapter 9 Top Performance through Empowerment, Teamwork, and Communication
Chapter 10 Production and Operations Management

PART 4 Marketing Management
Chapter 11 Customer-Driven Marketing
Chapter 12 Product and Distribution Strategies
Chapter 13 Promotion and Pricing Strategies

PART 5 Managing Technology and Information
Chapter 14 Using Technology to Manage Information

PART 6 Managing Financial Resources
Chapter 15 Understanding Accounting and Financial Statements
Chapter 16 The Financial System
Chapter 17 Financial Management

Appendix A Business Law
Appendix B Insurance and Risk Management
Appendix C Personal Financial Planning
Appendix D Developing a Business Plan
Appendix E Careers in Contemporary Business