Copywriting: Successful Writing for Design, Advertising and Marketing, 2nd Edition

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.

Table of Contents

Chapter 1: Getting to grips with copywriting
Chapter 2: The art of writing great copy
Chapter 3: Writing for brand and marketing
Chapter 4: Writing for advertising and direct marketing
Chapter 5: Writing for retailing and products
Chapter 6: Writing for company magazines, newsletters, and internal communications
Chapter 7: Writing for catalogs
Chapter 8: Writing for the digital environment