Decoded: Core UX Strategy: The Missing Link in Digital Transformation

UX and Design Thinking are hot practices in the business world today and this quick, simple book, based on my successful Udemy course and 15+ years of experience working with international companies around the world, will show you how Design Thinking can help you create the best user experience for your customers, leading to greater adoption and achieved business outcomes, which are the cornerstones of successful digital transformation.

By learning the most important aspects of a user-centric approach, you’ll begin to understand why designing for specific user needs is critical to user adoption, and how to plan for the best possible outcome.

And, you’ll discover just why UX (User Experience) and UI (User Interface) aren’t the same thing – a misconception that continues to permeate the business world.

If you’re in the position of using enterprise software to create applications for end-users, then this book will ensure that you get a solid understanding of what needs to be done for high success rates and user adoption no matter what size company you work for, how small or large your team, or what part of the world you live and work in.