Digital Analytics: Data Driven Decision Making in Digital World Front Cover

Digital Analytics: Data Driven Decision Making in Digital World

  • Length: 428 pages
  • Edition: 1
  • Publisher:
  • Publication Date: 2017-01-07
  • ISBN-10: 194655619X
  • ISBN-13: 9781946556196
  • Sales Rank: #3919329 (See Top 100 Books)
Description

SALIENT FEATURES OF BOOK

  • Easy to understand language with simple real life examples.
  • Primarily focused on Ecommerce and Retail industry.
  • Stepwise explanation of very basic to the complex of the statistical analysis.
  • All examples are solved using R and Excel or both.
  • Step by Step description of Pentaho BI Implementation – ETL, Report, OLAP & Dashboard.
  • Comprehensive coverage of topics including Probability Theories, Operation Analytics, Digital

Marketing, BI Implementation, Web Analytics, Forecasting, Customer Analytics & Optimization.

Application focus on current Digital Analytics Practices.

Table of Contents

Chapter – I : DATA ANALYTICS FOUNDATION
Section – I : MEASURING CENTRAL TENDENCY AND DISPERSION
Section – II : PROBABILITY THEORY
Section – III : SAMPLING AND HYPOTHESIS TESTING
Section – IV : LINEAR PROGRAMMING
Chapter – II : ANALYTICS SYSTEM
Section – I : BUSINESS INTELLIGENCE SYSTEM
Section – II : R BASICS
Chapter – III : WEB ANALYTICS
Section – I : GOOGLE ANALYTICS
Chapter – IV : CUSTOMER ANALYTICS
Section – I : CUSTOMER ANALYTICS
Chapter – V : DIGITAL MARKETING
Section – I : DIGITAL MARKETING BASIC
Section- II : DIGITAL CHANNEL OPTIMIZATION
Chapter – VI : FORECASTING AND PREDICTION
Section – I : REGRESSION
Section – II : TIME SERIES FORECASTING
Chapter – VII : INVENTORY MANAGEMENT
Section – I : INVENTORY MODEL
Section -II : TRANSPORTATION PROBLEM
Chapter – VIII : ADVANCED TOPICS

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