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E-Commerce 2023–2024: Business, Technology, Society, 18th Global Edition
- Length: 832 pages
- Edition: 18
- Language: English
- Publisher: Pearson
- Publication Date: 2023-07-03
- ISBN-10: 1292449721
- ISBN-13: 9781292449722
Description
E-commerce 2023–2024: business. technology. society. provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta®, TikTok®, Netflix®, YouTube®, Walmart®, and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy.
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