E-Finance: The Future is Here, 2nd Edition

The Second Edition of E-Finance focuses on system improvements, marketing, customer services, security and legal remedies, amongst others. While issues like web design are briefly touched upon, the emphasis is on the integration of this new channel with the established brick-click model. The book surveys the spread of internet facilities and the use of mobile phones with internet connectivity; it takes a look at the economic basis for important decisions like pricing, price discrimination, and marketing services as well as changes in routine administration, particularly back office functioning. The book also examines the working of e-banking, e-insurance, and e-broking.

Table of Contents

1 – Indian Developments within the Global Context 1
2 – E-finance Delivery Channels: Impact on the Bottom Line 10
3 – Websites 17
4 – Products and Services in India 27
5 – E-banking and E-insurance 37
6 – E-trading 63
7 – Click and Brick Marketing 74
8 – General Aspects of Risk Management 90
9 – Risk Management for E-banking and E-insurance 104
10 – Cyber Crimes 111
11 – Network Security 118
12 – Cyber Laws 141
13 – Regulation of E-finance Institutions 159
14 – The Internet Potential 174