Electronic Commerce, 9th Edition

E-commerce continues to have a dramatic impact on virtually every aspect of business. And following the Global Economic Crisis, its role is even more critical. Packed with the most cutting-edge coverage available, ELECTRONIC COMMERCE, 9e equips students with a solid understanding of the dynamics of this fast-paced industry. It delivers comprehensive coverage of emerging online technologies and trends and their influence on the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this market-leading text reflects changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of international issues, social networking, mobile commerce, Web 2.0 technologies, and updates on spam, phishing, and identity theft.

Table of Contents

Part 1: Introduction
Chapter 1 Introduction to Electronic Commerce
Chapter 2 Technology Infrastructure: The Internet and the World Wide Web

Part 2: Business Strategies for Electronic Commerce
Chapter 3 Selling on the Web: Revenue Models and Building a Web Presence
Chapter 4 Marketing on the Web
Chapter 5 Business-to-Business Activities: Improving Efficiency and Reducing Costs
Chapter 6 Social Networking, Mobile Commerce, and Online Auctions
Chapter 7 The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues

Part 3: Technologies for Electronic Commerce
Chapter 8 Web Server Hardware and Software
Chapter 9 Electronic Commerce Software
Chapter 10 Electronic Commerce Security
Chapter 11 Payment Systems for Electronic Commerce

Part 4: Integration
Chapter 12 Planning for Electronic Commerce