Email Marketing: An Hour a Day
- Length: 312 pages
- Edition: 1
- Language: English
- Publisher: Sybex
- Publication Date: 2008-11-24
- ISBN-10: 0470386738
- ISBN-13: 9780470386736
- Sales Rank: #2747442 (See Top 100 Books)
Description
If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.
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