Empowering the Market Economy through Innovation and Entrepreneurship

This book argues that the strength of our dynamic society is a market economy, which functions well only if positive and constructive marketing practices are performed. It offers innovative alternatives for achieving economic progress and outlines strategies to create conditions for equal opportunity. The American economy has transitioned from a “survival of the fittest” to “survival of the fattest” mentality, focusing less on the people and quality of life and more on the amount of dollars to be gained. The divide between the 1% and 99% leaves lower-income individuals at a significant disadvantage and threatens both economic and societal advancement.

The author offers clear, intelligible solutions to accomplish this such as eliminating discrimination, providing opportunities for new ideas and industries, enhancing quality of life, and encouraging more competition so that radical innovations can emerge and make a positive difference. This book will appeal to leaders and researchers across marketing, economics, management, and accounting looking for answers on how to get the American economy back on track.

Table of Contents

Chapter 1: Introduction
Chapter 2: Older Societies Are Controlled by Bureaucracies
Chapter 3: Just What Is Blocking Progress?
Chapter 4: No Progress without Innovation
Chapter 5: How Do We Create an Innovation Culture?
Chapter 6: Cultivating Critical Thinking
Chapter 7: The Needed Entrepreneurial Culture
Chapter 8: Radicalism Is the Main Mover
Chapter 9: Sustainability Is Dealing with the Long Run
Chapter 10: Sustainability Can Be Very Profitable
Chapter 11: From Imagination to Innovation
Chapter 12: Quality of Life Enhanced by Radical Innovations
Chapter 13: Without a Major Education Base Progress Is Not Possible
Chapter 14: An Organization or a Society Needs Leadership
Chapter 15: Progressive Orientation Does Not Happen Naturally
Chapter 16: Progressive Capitalism Need Not Implode