Experience Design for Beginners

Key Features

• An introductory guide to Experience Design that will help you break into XD as a career by gaining A strong foundational knowledge
• Get acquainted with the various phases of a typical Experience Design workflow
• Work through the key process and techniques in XD, supported by most of the common use cases

Book Description

We live in an experience economy in which interaction with products is valued more than owning them. Products are expected to engage and delight in order to form the emotional bonds that forge long-term customer loyalty:

Products need to anticipate our needs and perform tasks for us: refrigerators order food, homes monitor energy, and cars drive autonomously; they track our vitals, sleep, location, finances, interactions, and content use; recognize our biometric signatures, chat with us, understand and motivate us. Beautiful and easy to use, products have to be fully customizable to match our personal preferences.

Accomplishing these feats is easier said than done, but a solution has emerged in the form of Experience design (XD), the unifying approach to fusing business, technology and design around a user-centered philosophy.

This book explores key dimensions of XD: Close collaboration among interdisciplinary teams, rapid iteration and ongoing user validation. We cover the processes, methodologies, tools, techniques and best-practices practitioners use throughout the entire product development life-cycle, as ideas are transformed to into positive experiences which lead to perpetual customer engagement and brand loyalty.

What you will learn

• Understand why Experience Design (XD) is at the forefront of business priorities, as organizations race to innovate

Table of Contents

Chapter 1. Experience Design – Overview
Chapter 2. The Experience Design Process
Chapter 3. Business And Audience Context
Chapter 4. The User And Context Of Use
Chapter 5. Experience – Perception, Emotions, And Cognition
Chapter 6. Experience Design Disciplines
Chapter 7. The Design Team
Chapter 8. Delight And Engagement
Chapter 9. Tying It All Together – From Concept To Design
Chapter 10. Design Testing
Chapter 11. The Design Continuum