Facebook Marketing All-in-One For Dummies, 3rd Edition

Reach your customers with the latest Facebook marketing strategies

Facebook Marketing All-in-One For Dummies, 3^rd Edition is a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook. Fully updated to cover new Facebook features, this new Third Edition includes guidance on Graph Search, the updated News Feed design, cover photo rules, advertising changes, updated mobile apps, and more. Examples and case studies illustrate best practices, and the book provides step-by-step guidance on creating a successful Facebook marketing campaign, from setting up a fan page to analyzing results.

Facebook is considered the most fully-engaged social media platform for most marketers. With more than a billion users who comment over 3.2 billion times per day, Facebook provides a ready and willing customer base to businesses savvy enough to take advantage. Facebook Marketing All-in-One For Dummies, 3^rd Edition walks you through the creation of a customized fan page, and guides you through interacting with fans and building a community around your brand. The book explains Facebook applications and Facebook advertising, and shows you how to make Facebook come alive.

• Learn how to claim your presence on Facebook
• Build pages to engage, retain, and sell to customers
• Discover advanced Facebook marketing tactics
• Find out why measuring, monitoring, and analyzing are important

Create and curate engaging content, including photos, video, contests, and more, and watch your fan base grow. Social media marketing is a major force in the success of a business, and Facebook is at the forefront of it all. Facebook Marketing All-in-One For Dummies, 3^rd Edition provides the guidance and information you need to get in there and claim your space.

Table of Contents

Book I: Joining the Facebook Marketing Revolution
Chapter 1: Exploring Facebook Marketing
Chapter 2: Creating Your Facebook Marketing Plan

Book II: Claiming Your Presence on Facebook
Chapter 1: Understanding Facebook Pages and Personal Accounts
Chapter 2: Creating Your Business Page
Chapter 3: Administering Your Facebook Business Page
Chapter 4: Arranging What Your Visitors See
Chapter 5: Using Your Personal Profile to Support Your Business

Book III: Adding the Basics to Your Facebook Page
Chapter 1: Posting to Your Page
Chapter 2: Facebook Apps 101
Chapter 3: Importing Your Blog Posts into Your Facebook Page
Chapter 4: Connecting Your Page to Twitter
Chapter 5: The Fine Print: Legal and Other Considerations

Book IV: Building, Engaging, Retaining, and Selling to Your Community
Chapter 1: Building Visibility for Your Page
Chapter 2: Engaging and Retaining Your Community
Chapter 3: Using Like Links and Buttons
Chapter 4: Expanding Your E-Commerce Products and Services
Chapter 5: Building Visibility for Your Timeline

Book V: Understanding Facebook Applications
Chapter 1: Customizing Your Page with Facebook Apps
Chapter 2: Using iFrame Apps to Create Custom Tabs

Book VI: Making Facebook Come Alive with Events and Contests
Chapter 1: Creating Facebook Events
Chapter 2: Building Excitement with a Contest
Chapter 3: Running a Timeline Contest
Chapter 4: Using Third-Party Contest Applications
Chapter 5: Promoting Your Contest and Analyzing the Results

Book VII: Facebook Advertising
Chapter 1: Advertising in Facebook
Chapter 2: Creating a Facebook Ad
Chapter 3: Exploring Power Editor
Chapter 4: Testing, Measuring, and Modifying Your Ad

Book VIII: Advanced Facebook Marketing Tactics
Chapter 1: An Introduction to Advanced Facebook Marketing
Chapter 2: Marketing with Facebook Social Plug-ins
Chapter 3: Discovering Live Video on Facebook
Chapter 4: Using Facebook for Mobile Marketing

Book IX: Measuring, Monitoring, and Analyzing
Chapter 1: Setting Realistic Targets to Identify Success
Chapter 2: Exploring Facebook Insights
Chapter 3: Using Third-Party Monitoring Tools and Analyzing Results