Facebook Marketing For Dummies, 4th Edition

Facebook Marketing For Dummies (For Dummies (Business & Personal Finance))

The bestselling book updated with all of the latest features and Facebook upgrades

This latest revision covers the newest Facebook tools and techniques, including how to use the Timeline for your business page and how to take advantage of third-party apps. It will also explore the psychology of the Facebook user, explain ways to build your fan base and increase brand awareness, look at how to promote your page with events and contests, and discuss ways to monitor and measure your efforts. Real-world case studies illustrate the techniques.

• Facebook is among the most important marketing tools for today’s business or nonprofit organizations
• This extremely popular guidebook has been fully updated to cover Facebook’s new and ever-evolving tools
• Shows how to create and administer the Timeline for your page, how to use events, contests, and polls to generate interest, ways to increase brand awareness, and how to integrate your Facebook marketing campaign with other marketing efforts
• Introduces you to the psychology of a Facebook user, shows how third-party apps can be used with your Facebook presence, and helps you focus on tried-and-true strategies and techniques

Facebook Marketing For Dummies, 4th Edition is a must-read for businesses and nonprofits that want to succeed in today’s social media environment.

Table of Contents

Part I: Getting Started with Facebook Marketing
Chapter 1. Marketing in the Age of Facebook
Chapter 2. Researching and Understanding Your Target Audience

Chapter 3. Developing a Facebook Marketing Plan

Part II: Building Your Facebook Presence
Chapter 4. Getting Started with a Facebook Page
Chapter 5. Configuring the Best Admin Settings for Your Facebook Page
Chapter 6. Enhancing Your Facebook Page with Applications

Part III: Engaging with Your Customers and Prospects on Facebook
Chapter 7. Creating a Remarkable Presence on Facebook with Content Marketing
Chapter 8. Going Public with Your Facebook Page
Chapter 9. Engaging with Your Fans
Chapter 10. Measuring Success with Facebook Insights

Part IV: Marketing beyond the Facebook Page
Chapter 11. Using Facebook Advertising to Promote Your Business
Chapter 12. Using Facebook Offers to Promote Your Business
Chapter 13. Using Facebook Groups and Events to Promote Your Business
Chapter 14. Cross-Promoting Your Page
Chapter 15. Understanding and Using Facebook Social Plug-Ins

Part V: The Part of Tens
Chapter 16. Ten Common Facebook Marketing Mistakes (and How to Avoid Them)
Chapter 17. Ten (or So) Business Etiquette Tips for Facebook
Chapter 18. Ten (Okay, Eight) Factors for Long-Term Facebook Marketing Success