Facebook Marketing For Dummies, 5th Edition

Practical Facebook marketing strategies, tactics, and techniques

This new edition of Facebook Marketing For Dummies arms novice to expert marketers with everything they need to plan, refine, execute, and maintain a successful Facebook marketing campaign. Fully updated to cover the latest tools and techniques of Facebook marketing, you’ll find hands-on guidance to create and administer your Page Timeline, understand the psychology of the Facebook user, build your fan base, utilize events, contests, and polls to promote your Page, increase your brand awareness, integrate your Facebook marketing campaign with other marketing strategies, and monitor, measure, and adjust your Facebook marketing campaigns.

Written by a leading expert on helping others use Facebook and other social media tools to promote and enhance their brands, this practical guide gets you up and running on Facebook marketing-fast. In plain English, it walks you through all the latest features, including new designs for the News Feed, Timeline, and Pages, as well as major changes to the Facebook advertising platform. * Includes real-world case studies that illustrate how successful Facebook marketing really works * Fully updated to cover the latest tools and techniques in Facebook marketing * Shows marketers how to use Facebook to reach and engage their target audience * Provides step-by-step instructions on how to organize, optimize, and manage your Facebook advertising campaigns

If you’re a marketer looking to develop or refine a social media marketing plan that includes significant Facebook presence, Facebook Marketing For Dummies is your go-to guide.

Table of Contents

Part I: Getting Started with Facebook Marketing
Chapter 1: Marketing in the Age of Facebook
Chapter 2: Researching and Understanding Your Target Audience
Chapter 3: Developing a Facebook Marketing Plan

Part II: Building Your Facebook Presence
Chapter 4: Getting Started with a Facebook Page
Chapter 5: Configuring the Best Admin Settings for Your Facebook Page
Chapter 6: Enhancing Your Facebook Page with Applications

Part III: Engaging with Your Customers and Prospects on Facebook
Chapter 7: Creating a Remarkable Presence on Facebook with Content Marketing
Chapter 8: Growing Your Facebook Page’s Fan Base
Chapter 9: Engaging Your Facebook Fans
Chapter 10: Improving Your Marketing Strategy with Facebook Insights

Part IV: Marketing beyond the Facebook Page
Chapter 11: Using Facebook Advertising to Promote Your Business
Chapter 12: Using Facebook Offers to Sell Products and Services
Chapter 13: Using Facebook Groups and Events for Your Business
Chapter 14: Integrating Facebook into Your Other Marketing Channels
Chapter 15: Integrating Facebook Features into Your Website with Social Plugins

Part V: The Part of Tens
Chapter 16: Ten Common Facebook Marketing Mistakes (and How to Avoid Them)
Chapter 17: Ten Business Tips for Facebook
Chapter 18: Ten (Okay, Eight) Factors for Long-Term Facebook Marketing Success