Facebook Marketing For Dummies, 6th Edition

Add Facebook to your marketing plan—and watch your sales grow

With 2 billion monthly active users across the world, Facebook has evolved into a community of consumers, creating a primary resource for marketers. This presents a demand for knowledge about how to strategically plan, execute, and analyze a successful Facebook marketing campaign. Now, the trusted Facebook Marketing For Dummies has been fully updated to cover the newest tools and features important to marketers and Facebook page owners.

If you’re a marketer looking to effectively add Facebook to your overall marketing mix, consider this book the mecca of Facebook marketing. Inside, you’ll discover the psychology of the Facebook user, establish a social media presence, increase your brand awareness, integrate Facebook marketing with other marketing strategies, learn to target a specific audience, and much more.

• Develop a desirable community
• Sell products and services
• Use Facebook events to drive sales
• Get new business tips and avoid common mistakes

Whether you’re a novice or a pro, you’re no stranger to the power of Facebook. And this book makes Facebook marketing that much more exciting and easy!

Table of Contents

Part 1: Getting Started with Facebook Marketing
Chapter 1: Marketing in the Age of Facebook
Chapter 2: Researching and Understanding Your Target Audience
Chapter 3: Developing a Facebook Marketing Plan

Part 2: Building Your Facebook Presence
Chapter 4: Getting Started with a Facebook Page
Chapter 5: Configuring Admin Settings for Your Page
Chapter 6: Enhancing Your Facebook Page with Applications

Part 3: Engaging with Your Customers and Prospects on Facebook
Chapter 7: Creating a Remarkable Presence on Facebook with Content Marketing
Chapter 8: Growing Your Facebook Page’s Fan Base
Chapter 9: Engaging Your Facebook Fans
Chapter 10: Improving Your Marketing Strategy with Facebook Insights

Part 4: Marketing beyond the Facebook Page
Chapter 11: Using Facebook Advertising to Promote Your Business
Chapter 12: Using Facebook Offers to Sell Products and Services
Chapter 13: Using Facebook Groups and Events for Your Business
Chapter 14: Integrating Facebook into Your Other Marketing Channels
Chapter 15: Integrating Facebook Features into Your Website with Social Plugins
Chapter 16: Stepping Up Your Customer Engagement

Part 5: The Part of Tens
Chapter 17: Ten Common Facebook Marketing Mistakes (and How to Avoid Them)
Chapter 18: Ten Business Tips for Facebook
Chapter 19: Ten (Okay, Eight) Factors for Long-Term Facebook Marketing Success