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Fighting Churn with Data
- Length: 350 pages
- Edition: 1
- Language: English
- Publisher: Manning Publications
- Publication Date: 2020-08-11
- ISBN-10: 161729652X
- ISBN-13: 9781617296529
Description
This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers.
Don’t let your hard-won customers vanish from subscription services, taking their money with them. In Fighting Churn with Data you’ll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether.
Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications.
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