Fundamental Analysis For Dummies, 2nd Edition

Determine the strength of any business with fundamental analysis

Have you ever wondered the key to multibillionaire Warren Buffet’s five-decade run as the most successful investor in history? The answer is simple: fundamental analysis. In this easy-to-understand, practical, and savvy guide, you’ll discover how it helps you assess a business’ overall financial performance by using historical and present data to forecast its future monetary value—and why this powerful tool is particularly important to investors in times of economic downturn.

It’s more important than ever for investors to know the true financial stability of a business, and this new edition of Fundamental Analysis For Dummies shows you how. Whether you’re a seasoned investor or just want to learn how to make more intelligent and prudent investment decisions, this plain-English guide gives you practical tips, tricks, and trade secrets for using fundamental analysis to manage your portfolio and enhance your understanding of shrewdly selecting stocks!

• Predict the future value of a business based on its current and historical financial data
• Gauge a company’s performance against its competitors
• Determine if a company’s credit standing is in jeopardy
• Apply fundamental analysis to other investment vehicles, like currency, bonds, and commodities

With the help of Fundamental Analysis For Dummies, you just may find the bargains that could make you the next Warren Buffet!

Table of Contents

Part 1: What Fundamental Analysis Is and Why You Should Use It
Chapter 1: Understanding Fundamental Analysis
Chapter 2: Getting Up to Speed with Fundamental Analysis
Chapter 3: Gaining an Upper Hand on Wall Street: Why Fundamental Analysis Gives Investors an Edge
Chapter 4: Getting Your Hands on Fundamental Data

Part 2: How to Perform Fundamental Analysis
Chapter 5: Analyzing a Company’s Profitability Using the Income Statement
Chapter 6: Measuring a Company’s Staying Power with the Balance Sheet
Chapter 7: Tracking Cash with the Statement of Cash Flow
Chapter 8: Using Financial Ratios to Pinpoint Investments
Chapter 9: Mining the Proxy Statement for Investment Clues

Part 3: Making Money with Fundamental Analysis
Chapter 10: Looking for Fundamental Reasons to Buy or Sell
Chapter 11: Finding a Right Price for a Stock Using Discounted Cash Flow
Chapter 12: Using the Annual Report (10-K) to See What a Company Is Worth
Chapter 13: Analyzing a Company’s Public Comments and Statements
Chapter 14: Gleaning from the Fundamental Analysis Done by Others
Chapter 15: Performing “Top Down” Fundamental Analysis

Part 4: Getting Advanced with Fundamental Analysis
Chapter 16: Digging into an Industry’s Fundamentals
Chapter 17: Pinpointing Trends Using Fundamental Analysis
Chapter 18: Avoiding Investment Blow-Ups with Fundamental Analysis
Chapter 19: Marrying Fundamental Analysis with Technical Analysis

Part 5: The Part of Tens
Chapter 20: Ten Things to Look at When Analyzing a Company
Chapter 21: Ten Things Fundamental Analysis Cannot Do