Global Business, 3rd Edition

Discover success in global business today with the most strategic approach to international business topics and unique coverage not found in other books. Written by renowned international instructor and author Mike Peng, GLOBAL BUSINESS is the first truly global business book to answer the big question, “What determines the success and failure of firms around the globe?” This edition blends both an institutional-based view and resource-based view throughout every chapter for an unparalleled continuity in the learning process. The book combines an inviting, conversational style with the latest research and examples throughout every chapter. A comprehensive set of cases from Mike Peng and other respected international experts examine how companies throughout the world have expanded globally. All-new video cases, world maps, and unique global debate sections help readers view business challenges from a truly global perspective. Available with InfoTrac Student Collections http://gocengage.com/infotrac.

Table of Contents

Part 1: Laying Foundations
Chapter 1: Globalizing Business
Chapter 2: Understanding Formal Institutions: Politics, Laws, and Economics
Chapter 3: Emphasizing Informal Institutions: Cultures, Ethics, and Norms
Chapter 4: Leveraging Resources and Capabilities
Part 1: Pengatlas

Part 2: Acquiring Tools
Chapter 5: Trading Internationally
Chapter 6: Investing Abroad Directly
Chapter 7: Dealing with Foreign Exchange
Chapter 8: Capitalizing on Global and Regional Integration
Part 2: Pengatlas

Part 3: Strategizing around the Globe
Chapter 9: Growing and Internationalizing the Entrepreneurial Firm
Chapter 10: Entering Foreign Markets
Chapter 11: Managing Global Competitive Dynamics
Chapter 12: Making Alliances and Acquisitions Work
Chapter 13: Strategizing, Structuring, and Learning around the World
Part 3: Pengatlas

Part 4: Building Functional Excellence
Chapter 14: Competing on Marketing and Supply Chain Management
Chapter 15: Managing Human Resources Globally
Chapter 16: Financing and Governing the Corporation Globally
Chapter 17: Managing Corporate Social Responsibility Globally
Part 4: Pengatlas