Global Business Strategy, 2nd Edition Front Cover

Global Business Strategy, 2nd Edition

  • Length: 150 pages
  • Edition: 2
  • Publisher:
  • Publication Date: 2021-05-15
  • ISBN-10: 1637420420
  • ISBN-13: 9781637420423
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Global Business Strategy looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking. The authors demonstrate how a company should change and adapt its domestic business model to achieve a competitive advantage as it expands globally.

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