Global Business Today, 9th Edition Front Cover

Global Business Today, 9th Edition

  • Length: 576 pages
  • Edition: 9th
  • Publisher:
  • Publication Date: 2015-01-14
  • ISBN-10: 0078112915
  • ISBN-13: 9789814738255
  • Sales Rank: #48730 (See Top 100 Books)
Description

Global Business Today is the proven choice for any international business course. It brings together the insights of now a team of practitioners, scholars, and award-winning instructors to present a contemporary and realistic perspective of this multi-faceted field. For the 9th edition, G. Tomas M. Hult from Michigan State University has joined Charles Hill to deliver a program that is:

Current―it is comprehensive and up-to-date.

Application Rich―it goes beyond an uncritical presentation and shallow explanation of the body of knowledge.

Relevant―it focuses on managerial implications.

Integrated―its tight flow between chapters is fully integrated with proven adaptive technology.

Global Business Today―The market-leading program of international business.

Table of Contents

PART ONE Introduction and Overview
Chapter One Globalization

PART TWO National Differences
Chapter Two National Differences in Political, Economic, and Legal Systems
Chapter Three National Differences in Economic Development
Chapter Four Differences in Culture
Chapter Five Ethics, Corporate Social Responsibility, and Sustainability

PART THREE The Global Trade and Investment Environment
Chapter Six International Trade Theory
Chapter Seven Government Policy and International Trade
Chapter Eight Foreign Direct Investment
Chapter Nine Regional Economic Integration

PART FOUR The Global Monetary System
Chapter Ten The Foreign Exchange Market
Chapter Eleven The International Monetary System

PART FIVE The Strategy of International Business
Chapter Twelve The Strategy of International Business
Chapter Thirteen Entering Foreign Markets

PART SIX International Business Functions
Chapter Fourteen Exporting, Importing, and Countertrade
Chapter Fifteen Global Production and Supply Chain Management
Chapter Sixteen Global Marketing and Research and Development
Chapter Seventeen Global Human Resource Management

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