Guide to Graphic Design

Learn to Conceptualize, Create, and Communicate in Graphic Design. 

An exciting first edition, Guide to Graphic Design helps readers learn the mechanisms used to convey information, integrate ideas into full concepts, but most importantly, to think like a graphic designer.  Scott W. Santoro focuses on the principle that design is a layered and evolving profession. The text highlights step-by-step design processes and illustrates how to build good work habits.

Creations from top design firms and design school programs are presented in each chapter engaging readers through the book.  Designers have contributed short essays on their work style, their studio habits, and their inspirations. Each designer, showing a passion for design and communication, offers a new perspective and approach to possible working methods.

MyArtsLab is an integral part of the Santoro, program. Key learning applications include, Closer Look tours, 12 Designer Profile videos and Writing About Art.

A better teaching and learning experience

The teaching and learning experience with this program helps to:

• Personalize Learning – MyArtsLab is an online homework, tutorial, and assessment program. It helps students prepare for class and instructor gauge individual and class performance.
• Improve Critical Thinking – Exercises throughout the texthelp readers to make decisions and understanding the connection between an idea and its execution.
• Engage Students – Each chapter presents quick, in-class exercises and longer, more involved projects.
• Support Instructors – Instructor recourses are available in one convenient location. Figures, videos and teacher support materials create a dynamic, engaging course.

NOTE: MyArtsLab does not come automatically packaged with this text. To purchase the text with MyArtsLab, order the package ISBN:

0205959229 / 9780205959228 Guide to Graphic Design Plus NEW MyArtsLab with eText — Access Card Package

Package consists of:

0132300702 / 9780132300704 Guide to Graphic Design Textbook

0205206565 / 9780205206568 NEW MyArtsLab with Pearson eText — Valuepack Access Card

Table of Contents

Chapter 1 About Graphic Design
Chapter 2 A Brief History of Graphic Design
Chapter 3 Graphic Design Concepts
Chapter 4 Researching a Graphic Design Project
Chapter 5 Generating Ideas
Chapter 6 The Elements and Principles of Form
Chapter 7 Type and Typography
Chaptet 8 Proportion Systems: Grids and Alignments
Chapter 9 Concepts in Action
Chapter 10 Visual Coding: Loading Form with Meaning
Chapter 11 Interaction and Motion Design
Chapter 12 Becoming a Designer