Implementing Analytics

Implementing Analytics: A Blueprint for Design, Development, and Adoption (The Morgan Kaufmann Series on Business Intelligence)

Implementing Analytics demystifies the concept, technology and application of analytics and breaks its implementation down to repeatable and manageable steps, making it possible for widespread adoption across all functions of an organization. Implementing Analytics simplifies and helps democratize a very specialized discipline to foster business efficiency and innovation without investing in multi-million dollar technology and manpower. A technology agnostic methodology that breaks down complex tasks like model design and tuning and emphasizes business decisions rather than the technology behind analytics.

• Simplifies the understanding of analytics from a technical and functional perspective and shows a wide array of problems that can be tackled using existing technology
• Provides a detailed step by step approach to identify opportunities, extract requirements, design variables and build and test models. It further explains the business decision strategies to use analytics models and provides an overview for governance and tuning
• Helps formalize analytics projects from staffing, technology and implementation perspectives
• Emphasizes machine learning and data mining over statistics and shows how the role of a Data Scientist can be broken down and still deliver the value by building a robust development process

Table of Contents

Chapter 1. Introduction
Chapter 2. What is Analytics?
Chapter 3. Analytics Project Lifecycle
Chapter 4. Analytics Project Business Case
Chapter 5. Analytics Project Architecture
Chapter 6. Analytics Project Team
Chapter 7. Analytics Project Development Methodology
Chapter 8. Existing Technology
Chapter 9. Specialized Databases
Chapter 10. Statistical Tools
Chapter 11. Scoring and Rating Engine
Chapter 12. Strategy Design Tool