Infographics Powered by SAS: Data Visualization Techniques for Business Reporting

Create compelling business infographics with SAS^® and familiar office productivity tools.

A picture is worth a thousand words, but what if there are a billion words? When analyzing big data, you need a picture that cuts through the noise. This is where infographics come in. Infographics are a representation of information in a graphic format designed to make the data easily understandable. With infographics, you don’t need deep knowledge of the data. The infographic combines story telling with data and provides the user with an approachable entry point into business data.

Infographics Powered by SAS^®: Data Visualization Techniques for Business Reporting shows you how to create graphics to communicate information and insight from big data in the boardroom and on social media.

Learn how to create business infographics for all occasions with SAS^® and learn how to build a workflow that lets you get the most from your SAS system without having to code anything, unless you want to! This book combines the perfect blend of creative freedom and data governance that comes from leveraging the power of SAS and the familiarity of Microsoft Office.

Topics covered in this book include:

• SAS^® Visual Analytics
• SAS^® Office Analytics
• SAS/GRAPH^® software (SAS code examples)
• Data visualization with SAS
• Creating reports with SAS
• Using reports and graphs from SAS to create business presentations
• Using SAS within Microsoft Office

Table of Contents

Part 1 Concepts
Chapter 1 Getting Started
Chapter 2 Visual Tour of Infographics
Chapter 3 Art versus Science
Chapter 4 Changing Technology Landscape
Chapter 5 General Considerations for Designing Infographics
Chapter 6 Data to Insight
Chapter 7 The Platform – a Business Engine

Part 2 SAS Tools and Worked Examples
Chapter 8 The Tools: Software Used in this Book
Chapter 9 Worked Examples
Chapter 10 Example 1: SAS and Microsoft PowerPoint
Chapter 11 Example 2: SAS and Microsoft Excel
Chapter 12 Example 3: SAS Visual Analytics Infographic Inspired Dashboards
Chapter 13 Example 4: SAS Code to Create Infographics
Chapter 14 Where to Go from Here?
Appendix A The Data – Why this Data? (Sample Data)