Infographics: The Power of Visual Storytelling

Transform your marketing efforts through the power of visual content

In today’s fast-paced environment, you must communicate your message in a concise and engaging way that sets it apart from the noise. Visual content—such as infographics and data visualization—can accomplish this. With DIY functionality, Infographics: The Power of Visual Storytelling will teach you how to find stories in your data, and how to visually communicate and share them with your audience for maximum impact.

Infographics will show you the vast potential to using the communication medium as a marketing tool by creating informative and shareable infographic content.

• Learn how to explain an object, idea, or process using strong illustration that captures interest and provides instant clarity
• Discover how to unlock interesting stories (in previously buried or boring data) and turn them into visual communications that will help build brands and increase sales

Use the power of visual content to communicate with and engage your audience, capture attention, and expand your market.

Table of Contents

Chapter 01: Importance And Efficacy: Why Our Brains Love Infographics
Chapter 02: Infographic Formats: Choosing the Right Vehicle for Your Message
Chapter 03: The Visual Storytelling Spectrum: An Objective Approach
Chapter 04: Editorial Infographics
Chapter 05: Content Distribution: Sharing Your Story
Chapter 06: Brand-Centric Infographics
Chapter 07: Data Visualization Interfaces
Chapter 08: What Makes A Good Infographic?
Chapter 09: Information Design Best Practices
Chapter 10: The Future of Infographics