inGenius: A Crash Course on Creativity

Imaginative. Innovative. Ingenious. These words describe the visionaries we all respect and admire. And they can describe you, too. Contrary to common belief, creativity is not a gift some of us are born with. It is a skill that all of us can learn. International bestselling author and award-winning Stanford University educator Tina Seelig has worked with some of the business world’s best and brightest, who are now among the decision-makers at companies such as Google, Genentech, IBM, and Cisco. In inGenius she expertly demystifies creativity, offering a set of tools and guidelines that anyone can use. A fantastic resource for everyone wanting to achieve their ambitions, and for readers of Jason Fried’s Rework, and Seth Godin’s Poke the Box.

Table of Contents

1 Spark a Revolution
2 Bring in the Bees
3 Build, Build, Build, Jump!
4 Are You Paying Attention?
5 The Table Kingdom
6 Think of Coconuts
7 Move the Cat Food
8 Marshmallow on Top
9 Move Fast—Break Things
10 If Anything Can Go Wrong, Fix It!
11 Inside Out and Outside In