Intelligent Marketing: Employing New-Age Technologies Front Cover

Intelligent Marketing: Employing New-Age Technologies

  • Length: 324 pages
  • Edition: 1
  • Publisher:
  • Publication Date: 2021-03-17
  • ISBN-10: 9353887097
  • ISBN-13: 9789353887094
Description

Do you have specific tactics to survive this era of digital transformation?

How can a firm extract powerful insights from responding to and implementing new-age technologies?

Some companies adapt. Others miss the boat.

Knowledge of what technology to employ, how to employ it, when and why it should be employed is a must in this era.

Intelligent Marketing emphasizes organizing resources, developing capabilities and designing strategies for deploying new-age technologies to ensure a healthy financial outcome for all the key stakeholders, and a better quality of life for the society and community.

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