International Business: Perspectives from developed and emerging markets, 2nd Edition

This book provides students with a balanced perspective on business in a global environment, exploring implications for multinational companies in developed and emerging markets. This is the first text of its kind to emphasize strategic decision making as the cornerstone of its approach while focusing on emerging markets.

Traditional topics, like foreign exchange markets and global competition, are contrasted with emerging operations, like Chinese market intervention and Islamic finance, to provide students with an understanding of successful business strategy. Readers learn to develop and implement these strategies across cultures, and across economic, legal, and religious institutions, in order to cope with competitive players in the global landscape. Application-based chapters open with reading goals and conclude with case studies and discussion questions to encourage a practical understanding of strategy.

With in-depth analyses and recommended strategies, this edition provides students of international business with the skills they need for success on the global stage. A companion website features an instructor’s manual, test bank, PowerPoint slides, and useful links for instructors as well as practice quizzes, flashcards, and web resources for students.

Table of Contents

Part One: Introduction to International Business
Chapter 1 Competing In The Global Marketplace
Chapter 2 Strategy And The Mnc

Part Two: The Global Context of Multinational Competitive Strategy
Chapter 3 Global And Regional Economic Integration: An Evolving Competitive Landscape
Chapter 4 Global Trade And Foreign Direct Investment
Chapter 5 Foreign Exchange Markets
Chapter 6 Global Capital Markets

Part Three: The Institutional and Cultural Context of Multinational Competitive Strategy
Chapter 7 Culture And International Business In Emerging Markets
Chapter 8 The Strategic Implications Of Economic, Legal, And Religious Institutions For International Business

Part Four: Multinational Operational and Functional Strategies
Chapter 9 Entry Strategies For Mncs
Chapter 10 International Marketing And Supply-Chain Management For Mncs
Chapter 11 Financial Management For Mncs
Chapter 12 Accounting For Multinational Operations
Chapter 13 Organizational Structures For Mncs
Chapter 14 International Human Resource Management
Chapter 15 E-Commerce And The Mnc

Part Five: Ethical Management in the International Context
Chapter 16 Managing Ethical And Social Responsibility In An Mnc