International Marketing & Export Management, 7th Edition

International Marketing & Export Management, 7th Edition offers an accessible and authoritative perspective on international marketing with a strong export management orientation, comprehensively describing the evolving competitive landscape as created by technological advances and international trade patterns. The seventh edition retains its clear and informed coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models.

Written in a no-nonsense style, the bookhas been updated to offer the most up-to-date discussion of the literature in the area, as well as new and engaging cases and examples in every chapter.

The book is ideal for undergraduate and postgraduate students taking modules in International Marketing and Export Marketing/International Trade. It will also be used as a supplementary text on International Business courses.

Table of Contents

Chapter 1 International Marketing And Exporting
Chapter 2 Bases Of International Marketing
Chapter 3 The International Environment: Culture; Economic Forces; And Competition
Chapter 4 The International Environment: Government, Political And Legal Forces
Chapter 5 Market Selection: Definition And Strategies
Chapter 6 Information For International Market(Ing) Decisions
Chapter 7 Market Entry Strategies
Chapter 8 Export Entry Modes
Chapter 9 Nonexport Entry Modes
Chapter 10 Product Decisions
Chapter 11 Pricing Decisions
Chapter 12 Financing And Methods Of Payment
Chapter 13 Promotion And Marketing Communication
Chapter 14 Supply Chain Management/Logistics And Handling Export Orders
Chapter 15 Organization Of International Marketing Activities